Ethics in Business was started in 1992 by DSD Founder, Doug Deane, as a program for the San Diego East County Chamber of Commerce and the Grossmont Union High School District Career Technical Education Department.
The program is designed to train the next generation to become principled leaders. It includes in-class study and teacher-driven curriculum focusing upon what good ethical behavior is, and is supported by the business community with a half-day ethics training workshop at Cuyamaca College for high school juniors and seniors. Through case studies, videos and discussion, Ethics in Business benefits nearly two hundred students each year as they prepare to enter the workplace.