In this Acumatica eCommerce Datasheet, you will learn why Omnichannel retailing is not simply selling your product through multiple sales channels such as online, mail order, or in a brick-and-mortar store. The beauty of omnichannel retailing is that, regardless of how or where the buyer purchases the product, the buying experience is transparent to the customer. For example, in an omnichannel environment, customers can purchase online, receive
the product in the mail, and return the product to a physical retail location.

To make the omnichannel experience as seamless as possible, the back-office systems used for your financials, warehouse management, and fulfillment (typically managed by an Enterprise Resource Planning application, or ERP) must be able to communicate with your eCommerce website, and data should be able to flow freely between your web presence and your ERP back end.

The eCommerce website provides access to your business. It is the bridge between your company and your customers and prospects. Everything else that makes your business what it is—the products, services, activities, and value you create and deliver to customers—takes place behind that gateway. A tight integration between your eCommerce platform and your ERP, coupled with the support of friendly and helpful staff, is your opportunity to roll out the welcome mat to your store, providing your prospects with the products and service they want.

Your eCommerce platform (website and shopping cart functionality) should be integrated with your ERP and internal functions while avoiding data duplication as much as possible, making it much easier to isolate the roles and responsibilities of the online presence from the back-office processes

Key features in eCommerce Playbook: