Turbo settled on Adobe Commerce as the platform for their new B2B portal. Adobe Commerce is designed to handle complexity, which makes it a great choice for companies like Turbo that deal with kits, individual parts, and other unique order configurations. Buyers benefit from custom catalogs, multi-user accounts, contract pricing, AI personalization, and quick ordering tools like SKU entry and requisition lists. Turbo set up their customized B2B portal—but their work wasn’t done yet.
IN-SYNCH Supercharges Turbo International’s B2B Sales Portal
Many B2B companies are finding that online customer sales portals increase profitability, reduce manual errors, and enhance customer satisfaction. Turbo International set out to overhaul their entire B2B sales operations, and they turned to Adobe Commerce and IN-SYNCH in order to accomplish this. After a smooth and short implementation process, they have totally transformed how they sell and freed up countless hours of employee time.
Meet Turbo International
Established in 1989, Turbo International began as a component parts supplier to the global turbo rebuilding industry. They are now the industry’s go-to source for aftermarket turbochargers, CHRA’s, service kits, and individual component parts.
Turbo primarily sells to distributors of turbochargers or companies who are rebuilding or installing turbochargers for light, medium, and heavy-duty diesel trucks or passenger cars. They build and balance new turbochargers, CHRA cartridges, and package service kits at their facility in Carlsbad, California. Turbo catalogs over 1300 CHRA cartridges and can build, balance, and ship hard to find applications daily from the thousands of component part SKUs in bulk inventory.
An IT Crash Initiates Change
In 2023, Turbo’s IT system underwent a catastrophic failure. Nearly everything broke, and nearly everything had to be rebuilt from scratch. Amidst that chaos, Turbo’s president and CEO, Steve Cox, decided to turn this challenge into an opportunity. In the past, Turbo had relied on phone transactions for their entire B2B sales channel. They had a small website with a part lookup, but customers couldn’t order parts or get real time inventory and pricing details. Cox knew it was time for a change and upgraded to Sage 100 2023 to get its business systems up to date.
Revving Up with Adobe Commerce
Crossing the Finish Line with IN-SYNCH
Cox knew that in order to get the most out of Turbo’s new Adobe Commerce B2B portal, it needed to be integrated with their Sage 100 ERP. IN-SYNCH was recommended to him as the best tool in the industry to do the job.
Cox met with the IN-SYNCH team to start the implementation process by outlining his goals for the integration. “I think they did a great job of really listening and explaining what the product did,” Cox recalls. “My goal was that, ultimately, either an existing customer or a guest can go on the website and do a transaction and then that transaction just seamlessly comes right into Sage as a sales order in the system. That includes custom pricing based on multiple price levels we assign, visibility into inventory availability, and past transactional activity.”
The IN-SYNCH implementation process took about two months to complete. Cox says that the IN-SYNCH team provided “great visibility into their progress all along the way. They communicated clearly about what they were doing, gave me the chance to help design how it would work, and identified anything outside of their base integration that we needed it to do.”
Once, Cox encountered an error on Adobe Commerce during the implementation process. It ended up being an internal error on the SQL server, but the IN-SYNCH team worked outside of regular hours to get it fixed: “It was just so helpful for somebody like me in a small business that my partner would actually step up and engage with me and dig in and solve a problem,” Cox says.
Overall, Cox concludes, “the IN-SYNCH team worked within our desired timeline to get the integration done. They met all our expectations, it was done on time, and it worked right.”
A Victory Lap
Once Adobe Commerce and IN-SYNCH were up and running, Cox noticed a difference immediately: the new system has “back and forth communication in an open portal setting between Sage 100 and Adobe. We can make a change in Sage and minutes later, it’s up on the Adobe site. Or we can add a new customer in Sage, click a box, and it just automatically establishes the customer on the Adobe website. All that seamless integration was exactly the goal that I was looking for.”
“Ultimately,” Cox continues, “customers love the ability to have visibility into their net price, availability of inventory, and being able to get tracking emails sent back to them.” Now that customers can create orders online, Turbo’s sales team can do “more quality sales activity like prospecting new customers, doing deep dives with current customers, or needs evaluation.”
Turbo is now using IN-SYNCH to create API inventory feeds for specific customers, and they hope to expand this functionality in the future.
When Cox talks about IN-SYNCH, there’s one thing he wants to emphasize more than anything else: “We’ve never been down once. We’re two and a half years into this integration. Never once have we been down. Things go down; things go dark—never once have we had the IN-SYNCH system go down.”
If you’re looking to transform your business’s B2B ecommerce through integration, contact us today. We’d love to explore how IN-SYNCH can work for you.
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