Transform Your B2B Ecommerce with Adobe Commerce & IN-SYNCH
Over the years we’ve performed Sage 100 ecommerce integrations with IN-SYNCH, we’ve recognized Adobe Commerce (formerly Magento) as a robust and adaptable ecommerce solution. Its cloud-native architecture supports high-volume traffic and delivers responsive user experiences, making it ideal for businesses with complex operational needs.
Adobe Commerce offers a rich ecosystem of features, extensions, and customization capabilities—accommodating a wide range of product types and brand structures. Most notably, a Adobe Commerce/Sage 100 integration enables an exceptional business-to-business ERP ecommerce solution built for scale, efficiency, and long-term growth.
One key feature of Adobe Commerce that helps it stand out from the competition is its B2B portal. In this blog, we’ll explore the benefits of a B2B portal, what makes Adobe Commerce’s portal such a great option, and how AI is transforming the B2B portal itself.
Why Choose Adobe Commerce?
Before we jump into its B2B portal, let’s take a look at the other great features of Adobe Commerce. Firstly, its multi-channel capabilities allow businesses to manage brands, sites, and customer segments from a centralized dashboard, reducing complexity without compromising performance.
The Adobe Commerce Marketplace provides thousands of free and paid extensions for tailored functionality, while seamless integrations with Adobe tools deliver deep insights. Its AI-powered capabilities, via Adobe Sensei and Firefly, simplify catalog management and accelerate personalized content creation across channels.
Another great feature is Adobe Commerce’s flexible API architecture. With support for headless implementations and composable applications, your team can build real-time, PCI-compliant integrations across systems.
Why Have a B2B Portal?
Implementing a B2B portal offers a wide range of strategic advantages for your business. It streamlines the reorder process, enabling customers to quickly replenish inventory with minimal effort. Many portals also support automated recurring orders, delivering consistency and operational efficiency for both buyers and sellers.
With built-in customization options, your business can offer tailored pricing structures, volume-based discounts, and specialized product bundles to meet individual client needs—especially valuable for companies with complex or configurable offerings. They also offer complex payment options such as corporate accounts, purchase orders, and more. Beyond functionality, a B2B portal enhances the overall customer experience through a user-friendly, personalized interface that fosters loyalty and long-term satisfaction.
Adobe Commerce B2B
Adobe Commerce’s B2B solution includes many robust, flexible features that make it a great choice for many ecommerce companies. Here are some of the many features available:
Custom requisition lists:
Your buyers will have access to build, save, and change frequently ordered items in order to streamline their experience.
One-click reorder:
Allow customers to streamline the process even further by reordering items in one click.
Purchase approval workflows:
Your buyers can define their own purchase approval workflows that automatically notify relevant parties.
Multiple buyers:
The portal can accommodate multiple buyers from the same company with unique permissions, enhancing both accessibility and security. You can also set up parent-child account structures if your customers have multiple subsidiaries.
Complete visibility:
In the portal, your customers can view quotes, order history, shipment tracking, invoices, return requests, and more.
Custom content and pricing:
You can adjust content, pricing, and promotions to specific buyers or companies, encouraging customer loyalty and repeat business.
What more could you ask for from a B2B portal?
The Benefit of AI
Another great benefit of Adobe Commerce B2B is its AI capabilities. AI personalizes the search functions, product recommendations, and category merchandising on your ecommerce site and portal.
Adobe Commerce now features Live Search, a powerful search tool that considers user data, past behaviors, and real-time trends to surface personalized results.Beyond tailored suggestions, Live Search intelligently arranges products on search and category pages based on the likelihood of purchase. Results update instantly with each keystroke, and synonym recognition ensures fast, intuitive searches.
In addition, Adobe Sensei enables various kinds of product recommendations: item-based, shopper-based, or contextual popularity-based recommendations are all powered by the AI tool.
Ready to Integrate Adobe Commerce and Sage 100?
The best ecommerce tools are integrated. IN-SYNCH enables real-time, bidirectional data flow between Adobe Commerce and Sage 100. Contact us today to learn more!
