Search Engine Optimization (SEO)
Content Optimization
Content is King
Images are pretty, but content is king. Images do make a web site look appealing, and initially may attract the virotor's eyes to a certain part of the page, but content is king for both search engines and visitors to your web site.
Content is King is not just a saying but a fact. Good ranking web sites have content that is informative and addresses specific keywords that a search engine uses to index and rank a web page. Each page of a web site needs to address a specific keyword phase and have good content to support that main keyword phrase.
Too often, we see a web site or for that matter a web page try to tell all of the different things a company does in one page. This is confusing to both the visitor to the web site and really confusing to a search engine spider as neither knows what a web site is really about.
After we have thoroughly completed our Keyword Research, we evaluate each client's content, page by page, and make sure that each page focuses on specific keyword phrases. Sometimes, we may take one page of content and make it three different pages to narrow the focus for each page and strengthen that page's "content value." This will eventually help the web site and each individual web page rank better in the search engines.
Need help? Call 858.550.5900, ext. 190
