Internet Marketing
Search Engine Marketing Overview
Search Engine Marketing (SEM) / Pay per Click Advertising:
Pay per click advertising (SEM) is just as it states, you pay for each click that your web site receives. Sounds simple and easy and seams reasonable on the surface but lets take a deep look at SEM advertising and who the major SEM providers are and how this can be very costly with little return on investment (ROI). The three biggest providers of SEM are Google AdWords, Yahoo Search Marketing MSN adCenter - or via Bing (Microsoft Advertising.
All have partner pages that display their paid results and the smaller SEM providers will charge considerably less than the other SEM providers. Remember SEM advertising is bid oriented so you decide how much you are willing to pay for each click. This decision could mean you are willing to be number one or number five or even lower. If you are not willing to spend for one of the top three places you will not get a lot of clicks. But the clicks you do get may be the customer that nets you your next big sale. Sometimes you get a higher quality customer in the number 4 to 6 spot and a higher ROI because they have already shopped your competition and if you have what they want at a similar price they are more likely to buy because you offer the same thing as the 1 - 3 advertisers. Benefit: you paid less to get that customer.
Click here to see the advantages and disadvantages of Search Engine Marketing.
