Retail
The Top Ten Technologies at NRF 2011
Mobile-Social, Integrated Retail and More: The Top Ten Technologies at NRF 2011
Brought to you by DSD Business Systems and the Aberdeen Group
The excitement and foot traffic was palpable at the big show this year. NRF 2011 was undoubtedly an event that re-enforced that retailers are out of the wilderness and serious about growing and consolidating their customer-related and operational assets. While taking care of the customer is a retailer’s prime directive, success in 2011 hinges on developing increased customer-centric service and sales models in-stores, headquarters, and supply chain. Retailers gave a resounding ‘yes’ when it comes to the power of social and digital channels as part of an integrated cross-channel marketing strategy. Meanwhile, continued store restructuring, and an integrated supply chain both on the supply-side and demand-side were key messages on the operations side of the business. The major themes echoing throughout the show were around mobility, cross-channel, and data integration and visibility. This Analyst Insight is an assessment of the current and future state of retailing, stakeholders, and expectations as showcased during the big show (Jan.9th-Jan.13th.
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