Product Innovation and Engineering
NPD - The 2011 Growth Imperative: Optimizing Speed and Cost in New Product Development
NPD - The 2011 Growth Imperative: Optimizing Speed and Cost in New Product Development
Brought to you by DSD Business Systems and the Aberdeen Group
The third quarter 2010 Aberdeen Business Review found that over one half of manufacturers are focused on profitability and margin growth. This strategic focus is much higher in the manufacturing industries as compared to other industries which are opting to focus on organic growth. The same report also found that manufacturers are more focused on developing new products than other industries. Unfortunately, while the pursuit of growth and product innovation is optimistic, cost-cutting is back in vogue in the manufacturing industry. The imperative for growth in 2011 then will be to excel in innovation and new product development (NPD) despite lean organizations budgets. This report offers insight into how leading companies are approaching this daunting task.
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