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Customer Management
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Brought to you by DSD Business Systems and the Aberdeen Group
Customer Management 2011: Extending CRM-based Collaboration across the Enterprise
Customers are driving the business agenda for all organizations regardless of size, industry, or geography. As such, companies are seeking to optimize the experience and interactions that prospects and customers have with their organization's products, services, and people at every touch-point throughout the marketing-sales-service cycle.
Email Marketing: Customers Take It Personally
Improving the quantity and quality of the leads generated by marketing isn't a guaranteed result when engaging in email campaigns, because the only thing easier than sending an unsolicited email is deleting...
Sales Performance Management Best Practices are Adopted by Callidus Customers
While many firms are seeing a recovery from the economic downturn, the distribution and pace of forward progress are not necessarily being enjoyed across the board by all companies, industries or geographies. Organizations are clearly seeking to capitalize on every competitive edge available to them, and the human capital of their sales team represents...
Best-in-Class Sales Organizations Blend Forecast Accuracy and Pipeline Velocity to Seal More Deals
Enterprise sales organizations are under increasing pressure, often both from internal and external stakeholders, to provide more accurate sales forecasts of top-line revenue in order to better predict, and improve, the long-term health of their company. To maintain a competitive position in the market, companies are turning to sales analytics...
Results Speak Louder than Words: Using Marketing to Improve Sales Effectiveness
Enterprises today are challenged to maximize business results with fewer resources to do so. In this battle, many organizations struggle to...
Video-Based Sales Training Adds to the Best-in-Class Tool Kit
The recently published Aberdeen benchmark report on Sales Training: Deploying Knowledge, Process and Technology to Consistently Hit Quota (September 2010) helps sales teams learn from their peers how to optimally support superior results in quota attainment through the deployment of specific capabilities and enablers associated with Best-in-Class...
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