Business Intelligence (BI)
Dashboards Drive Customer Retention
Research shows that companies with many KPIs visible in their dashboards are more profitable and enjoy far high customer retention rates than their peers.
Brought to you by DSD Business Systems and the Aberdeen Group
This report compares the performance of organizations having few (10%), some (40%), or many (80%) of their key performance indicators visible to managers and decision makers through dashboards. The research finds that companies with many KPIs visible in their dashboards are more profitable and enjoy far high customer retention rates than their peers. These top performing organizations are much more likely to use dashboards in customer-facing roles, such as customer service and operations, than the other firms. In addition, they are more likely to use a dashboard tool that allows developers to work closely with business managers to ensure that dashboards that meet the business needs can be rapidly developed.
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